The “Farnesina Design Collection” is a project spearheaded by the Itali- an Ministry for Foreign Affairs to promote Italian design on an interna- tional scale as an expression of contemporary Italian creativity and an excellent point of synthesis between art and industrial production.
The Collection’s Scientific Committee is chaired by Eng. Paolo Pinin- farina. Its curators, Angelo Capasso and Renza Fornaroli, select the designers and works to be included in the Collection. The subject cho-sen for Helsinki 2012 is “sustainability”. Farnesina Design Collection is showcased in the premises of the Italian Ministry for Foreign Affairs, whose architecture is especially appropriate to housing the items. This initiative aims at fostering dialogue between cultural promotion and the world of industrial and artisan excellence. The “Farnesina De-sign Collection” is slated to produce a series of international media and promotional events foregrounding Italian design, making use of Italy’s diplomatic network of Embassies, Consulates and Cultural Institutes. The first two international exhibitions of the Collection were held at the 2010 Winter Olympics in Vancouver and at the 2010 World Cup Soccer Championship in Johannesburg.